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Invalid Click Issues and Concerns

We understand that you have questions and concerns about invalid clicks and keeping your account in good standing. We have provided below a list of the most common issues and concerns a publisher may have. If you are unable to find your answer here, we recommend reviewing the full list of Help Centre topics or the AdSense Help Forum for further assistance.


  • I accidentally clicked my own ads. Will this cause a problem for my account?

  • Although publishers are not permitted to click their own ads for any reason, we do understand that accidental clicks may occur. We therefore do not require that you contact us every time you click your ads. Rest assured that your account is being properly credited for all clicks and impressions we consider to be valid.

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  • I noticed some unusual click activity on my account. How can I protect myself from invalid clicks?

    If you suspect that invalid clicks may have resulted from a visitor to your site, we suggest that you review your site's logs for any suspicious activity and notify us with your findings . This information can help us in resolving any issues, although as outlined in our Terms and Conditions, Google will use its sole discretion when determining instances of invalid clicks. If you need help monitoring your site traffic, we recommend trying these Google search terms:

    Webmaster resources
    Website tracking and logging
    Site traffic analysis

    You may also wish to review our tips and guidelines for keeping your account in good standing.

    Lastly, please rest assured that we will monitor your situation closely and that your account is being properly credited for all clicks and impressions we consider to be valid.

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  • Can I view my own site without generating invalid impressions?

  • Yes, you are welcome to view your own pages without generating invalid impressions. However, please keep in mind that clicking your own ads is strictly prohibited by our programme policies (http://www.google.com/adsense/policies). As you may know, we constantly monitor all clicks and impressions on Google ads for any invalid activity that may artificially drive up an advertiser's costs or a publisher's earnings.

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  • Can you block my IP address or the IP addresses of my users?

  • Because IP addresses can be allocated from various sources and because valid clicks may be blocked as a result, we are unable to block IP addresses provided by publishers.

    If you are trying to block your IP so that you can visit the destination of an ad or add it to your filter list, we suggest using the AdSense Preview Tool as an alternative. The Preview Tool will allow you to check the destination of ads on your page without the risk of invalid clicks. For more information on this tool, please visit the Preview Tool topic.

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  • I use the same IP as other users. Will this cause a problem?

  • We understand that you may be using the same computer or sharing an IP address with other users. While we are unable to disclose any information about how we monitor click activity, please know that to protect your interests as well as those of our advertisers, Google continually monitors all clicks and impressions on Google ads to prevent any abuse of the AdSense programme. Rest assured that we will monitor your situation closely and that your account is being properly credited for all clicks and impressions we consider to be valid.

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  • I expect a significant increase in my site traffic. Do I need to report it?

  • We understand that your site traffic may significantly increase for various reasons and that you may feel that you should let us know. However, there is no need to notify us of a surge in activity, as we continually monitor all clicks and impressions on Google ads to prevent any abuse of the AdSense programme. Rest assured that we will monitor your situation closely and that your account is being properly credited for all clicks and impressions we consider to be valid.

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  • My reports are showing clicks on my ads but no earnings. What is going on?

  • It could be that your account has some clicks or impressions which our monitoring system considers to be invalid. As you may know, in order to protect the interests of our publishers as well as those of our advertisers, Google monitors clicks on Google ads to prevent any abuse of the AdSense programme. Google's proprietary technology analyses all ad clicks for any invalid click activity that is intended to artificially drive up an advertiser's clicks or a publisher's earnings. Clicks deemed by our monitoring system to be invalid will appear in your reports.

    However, since advertisers are not charged for clicks deemed to be invalid, publishers do not receive any revenue for these clicks. For this reason, you may occasionally notice clicks with no associated revenue. Rest assured that your account is being properly credited for all clicks we consider to be valid.

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  • Can I use my own AdSense for search box to perform my searches?

  • We strongly recommend that you do not use the AdSense for search box on your site to perform searches yourself. Besides increasing the risk of accidental clicks on your own ads, searching through AdSense for search will result in reports that do not properly reflect the traffic to your pages.

    We suggest that you use Google.co.uk for your searches or, if you are a Windows user running Internet Explorer or Firefox, we recommend the Google Toolbar. The Toolbar allows you to search from within your browser and includes shortcuts to a number of Google services - more information is available at the Toolbar website.

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